LinkedIn Amps up B2B Marketing with Expansion of Thought Leader Ads

Attention B2B marketers! LinkedIn just made establishing thought leadership a whole lot easier. LinkedIn expanded their Thought Leader Ads program, allowing companies to promote content from any LinkedIn user, not just their own employees.

This is a game-changer for building brand credibility and reaching a wider audience. Here’s what you need to know:

Why LinkedIn Thought Leader Ads Matters:

• Boost Trust & Credibility: Studies show decision-makers value thought leadership content more than traditional marketing materials. By promoting insights from established industry experts, you tap into their credibility and build trust with potential customers.
• Diversify Your Voice: Showcase a wider range of perspectives! Go beyond internal content and promote valuable posts from industry influencers, customers, or even partners. This creates a more dynamic brand narrative.
• Expand Your Reach: Tap into the power of the LinkedIn community. By promoting content from relevant users, you can reach new audiences who already follow and trust those voices.

How LinkedIn Thought Leader Ads Works:

The process is streamlined:

1. Identify Thought Leaders: Find industry experts and influencers on LinkedIn whose content aligns with your brand.
2. Request Promotion Permission: Through LinkedIn Campaign Manager, you can easily request permission to promote a user’s post. They’ll receive a notification and can approve or deny.
3. Craft Your Campaign: Once approved, use the post as your ad creative and target the right audience for maximum impact.

Pro Tip: Don’t just promote any post. Look for content that’s high-quality, engaging, and relevant to your target audience.

This update from LinkedIn empowers businesses to leverage the collective power of thought leadership within the platform. By promoting valuable content from a wider range of experts, you can build trust, establish authority, and reach new heights in your B2B marketing efforts.

Credits: AI Generated, Human Reviewed Content